Agents Mutual on target to overtake Zoopla

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OnTheMarket has confirmed that it chalked up record visits for July – and chief executive Ian Springett says it is on a growth path which is on course to overtake Zoopla.

Springett claimed OTM has achieved in six months what it took Zoopla three years to do.

OTM said it had 5.2m visits last month, up 18% from the 4.4m in June. It uses Google Analytics as measurement.

The site also claims to have attracted more than 2.4m unique visitors last month, which was an increase of 17% on June’s figure of more than 2m.

Springett said: “From a standing start just six months ago, the growth in our traffic, engagement, property stock and agent membership has been impressive.

“It took Zoopla three years to reach 5m visits per month, even having acquired PropertyFinder, Hot Property and ThinkProperty along the way.”

Referring to a column in the Financial Times last week, Springett went on: “You may have seen some commentators asserting that all we have achieved is to strengthen Rightmove as it gains traffic, agents and property stock at the expense of Zoopla as the ‘dispensable number two’.

“However, the reality is that we are on a growth path towards overtaking Zoopla and then building to provide a genuine low-cost alternative to Rightmove.”