Why use an estate agent to market & sell your home??

Most people use an estate agent of some sort to sell their property. There are plenty of reasons for doing so… Selling requires good preparation. It’s also stressful, time consuming and a world of mind boggling laws, processes and property knowledge. A good agent can be critical to reducing stress levels and securing the best possible price in a timely scale. Find a good one, and their fee is worth every penny. Here’s a few reasons why you should always instruct an agent…

Firstly, local property knowledge is something owners won’t have. Being the LOCAL experts in the area for example, we have a real understanding of how the local market is performing, how apartments sell, who buys them, how best to market them to that target audience, why they will sell and how much something is realistically worth in those conditions.

Agents also have a good pool of serious registered buyers – but always look out for those who can provide plenty of buyers. 100% of our buyers are looking for properties within the immediate area so we have a substantial number on our database.

Negotiating with buyers is not for the faint hearted, and something agents are highly trained in doing. They are the best equipped to negotiate on your behalf to get the best possible result.

A good estate agent will keep an eye on everybody’s involvement in the process, from others in the chain through to solicitors. Remember, our job is to manage the sales process from beginning to end to ensure a smooth sale for you.

Experience is also key. Agents have sold hundreds of properties so know how to achieve the best result for owners.

We always recommend sellers don’t conduct viewings themselves. This is simply because it tends to make buyers uncomfortable, risking putting them off altogether. Agents are in the best position to arrange the viewings, conduct them and answer any questions. They will always update you afterwards as to how the viewing went.

Estate agents have the expertise to market an apartment properly, promoting them to the widest possible audience anywhere in the world, both online and offline. This includes major portals, an interactive website, national and local media, ‘For Sale’ boards, mobile phone alerts and so on.