Getting Ahead: Why Listing in December Could Work in Your Favour
Many homeowners assume that December is the worst time to sell a property. The conventional wisdom suggests waiting until after the holidays, with the belief that nobody looks at houses during the festive season. However, the data tells a very different story.
The Christmas Surge You Might Not Know About
Last year, Rightmove experienced its busiest ever Boxing Day, with property searches skyrocketing by over 200% between Christmas Day and New Year. While most sellers assume potential buyers are focused solely on festive celebrations, millions of people are actually browsing properties online during this period.
This presents a significant opportunity. When people have time off work between Christmas and New Year, many use those days productively to research their next move, save properties, and plan viewings for January. Having your home already listed means you're visible during this peak browsing period.
Less Competition, More Attention
One of the biggest advantages of listing in December is dramatically reduced competition. Many sellers decide to wait until the new year, which means there are fewer properties on the market competing for buyer attention.
When there are fewer options available, your property naturally receives more focus from serious buyers who are actively searching. Rather than being one of twenty similar properties in your area, you might be one of just a handful, making your home much easier to find and remember on Rightmove.
Serious Buyers Only
People viewing properties in December tend to be genuinely motivated. They're not casual browsers waiting for the perfect moment. December viewers typically have concrete reasons for needing to move, whether that's a job relocation starting in the new year, a rental agreement ending, or personal circumstances requiring a change.
These buyers are often in stronger positions to proceed quickly. They've done their research, arranged their finances, and are ready to make decisions. This can lead to faster sales with fewer complications.
Be Ready When January Buyers Arrive
January is traditionally one of the busiest months for buyer activity, with interest surging after the Christmas break. However, it's also when many sellers flood the market with new listings, creating intense competition.
By listing in December, your property is already established and visible on Rightmove before this wave of competition arrives. While other sellers are still booking valuations, arranging photography, and getting their homes ready in early January, you've already captured the attention of the Boxing Day browsers and have momentum building.
This head start means your property stands out when January buyers begin their search in earnest, rather than being just another new listing amongst dozens of others.
Time to Sell Doesn't Mean Time to Move
Even if you list in December, the actual moving process typically takes several months. Listing now doesn't mean you'll be moving during the holidays. Instead, you're likely to be exchanging contracts in February or March, with completion following shortly after.
By getting ahead of the market, you're positioning yourself to complete your move at a more convenient time, avoiding the spring rush when removal companies are fully booked and solicitors are overwhelmed with transactions.
Festive Presentation Can Help
A tastefully decorated home at Christmas can actually work in your favour. Warm lighting, a real fire if you have one, and subtle festive touches can make a property feel welcoming and homely during viewings.
The key is striking the right balance. Excessive decorations can be distracting, but a cosy, lived-in feel during winter months often appeals to buyers trying to imagine themselves in the space.
Is December Right for You?
Listing in December won't suit everyone. If your property needs significant preparation or improvements, taking extra time might be worthwhile. Similarly, if the festive period is particularly hectic for you personally, the stress of viewings might outweigh the benefits.
However, if your home is ready to show and you're genuinely considering a move in 2026, listing in December could give you a distinct advantage. You'll benefit from the Christmas browsing surge, face less competition, and be perfectly positioned before the January rush of new listings.
The December market rewards those who are prepared, motivated, and realistic. While it challenges conventional wisdom, the evidence suggests it can be surprisingly effective for the right property and the right seller.
If you're thinking about listing your property and wondering about timing, we're here to help. Book your in-person valuation or give us a call on 01458 898008 for a friendly chat about your options.
