If Your Price Reduction Hasn’t Worked — It May Be Time for a Different Strategy
It’s a familiar and frustrating position. You’ve taken advice, adjusted your expectations and reduced the asking price — perhaps by £10,000, £20,000 or more — expecting a surge of interest, but the phone hasn’t rung any more than before. So why hasn’t a price reduction delivered the response you hoped for?
Reduced Your Asking Price… But Still No More Viewings?
It’s a familiar and frustrating position. You’ve taken advice, adjusted your expectations and reduced the asking price — perhaps by £10,000, £20,000 or more — expecting a surge of interest, but the phone hasn’t rung any more than before. So why hasn’t a price reduction delivered the response you hoped for?
Price Is Only One Piece of the Puzzle
While price is important, it is rarely the sole reason a property isn’t generating interest. In today’s Somerset and Chew Valley market, buyers are:
Highly informed
Watching new listings daily
Comparing properties across multiple towns and price brackets
Travelling further for the right home
If your property hasn’t gained traction after a reduction, it could be down to:
Lack of exposure to the right buyer audience
Marketing that doesn’t showcase the lifestyle your home offers
Limited reach outside the immediate town or village
Presentation that doesn’t compete with other listings in your bracket
Pricing strategy that hasn’t been repositioned correctly in the market
Reducing the price without refreshing the marketing approach can mean your property simply sits at a lower figure — without being seen by the right people.
This Is Where Allen Residential Makes the Difference
Allen Residential has been successfully selling homes across Somerset and the Chew Valley since 2005. For over two decades, we’ve built a reputation based on knowledge, integrity and results.
With offices in Paulton, Wells and Street, we are not confined to one town. Our reach extends naturally into Bath and Bristol, exposing your property to a much wider pool of motivated buyers — many of whom are actively looking to relocate into surrounding villages and rural communities.
When interest has stalled, the solution is rarely just “another price reduction”. It’s about strategy.
What Sets Allen Residential Apart?
1. Multi-Office Exposure
Your property isn’t marketed from a single high street. It is promoted across three busy branch offices, meaning:
Greater database reach
Cross-office buyer matching
Increased window presence
Stronger regional visibility
We regularly match Chew Valley and Somerset homes with Bath and Bristol buyers looking for more space, countryside settings and better value.
2. Deep Local Knowledge Since 2005
Having traded continuously since 2005, we understand:
True achieved sale prices (not just asking prices)
Micro-market differences between villages
Seasonal buyer trends
What motivates buyers moving into the area
This experience allows us to reposition a property intelligently — rather than simply trimming the price.
3. Experienced, Committed Staff
Our team is made up of highly experienced property professionals who are genuinely committed to securing the best possible outcome for our clients.
We don’t rely on automated systems or passive marketing. We:
Actively call registered buyers
Re-match properties when price brackets change
Follow up viewing feedback thoroughly
Advise honestly and strategically
You won’t feel like just another listing.
4. Strategic Re-Launch Approach
If you’ve reduced your price without results, we can:
Review your current positioning against competing properties
Assess presentation and photography
Refresh marketing material
Re-launch your property to create renewed momentum
Target specific buyer groups in Bath, Bristol and surrounding areas
A reduction alone doesn’t create urgency. A well-managed reintroduction to the market does.
5. Honest, Evidence-Based Advice
We pride ourselves on straightforward advice grounded in real sales evidence. Our valuation recommendations are not designed to “win an instruction” — they’re designed to secure a sale within a realistic timeframe.
That difference matters.
The Right Buyer May Not Be Where You Think
Many Somerset and Chew Valley properties are ideally suited to:
Bristol professionals seeking village life
Bath families upsizing for value
Downsizers relocating within the region
Buyers moving from further afield
If your current marketing hasn’t tapped into these audiences, the opportunity may simply be sitting untapped.
Before reducing further, consider whether the issue is visibility, positioning or reach. At Allen Residential, we combine over 20 years of local trading history, Multi-branch exposure, Extensive buyer databases, Regional city reach, Dedicated, experienced staff, Strategic, proactive marketing, The result? A smarter approach to securing a sale — not just lowering the price.
Thinking of Reviewing Your Current Marketing?
If you’re questioning why your recent price reduction hasn’t delivered more interest, we’d be happy to provide a confidential, no-obligation review of your current strategy.
Because in many cases, it’s not about reducing further.
It’s about marketing better.
Allen Residential – Trusted local expertise across Somerset and the Chew Valley since 2005.
Why not book a call to run through the interest in your home thus far and gain our expert insight into perhaps why it has not sold BY CLICKING HERE
