Prices up as activity bounces back but sellers missing from market

Early information from rightmove suggests good house price activity despite lower visitor numbers

Prices up as activity bounces back but sellers missing from market
  • Average asking price of property coming to market in England up by an average of 1.9% (+£6,266), compared to March before the housing market was put on hold

  • Over 175,000 missing sellers that couldn’t come to market from 24th March to 12th May, but they’ve sprung into action with record number of owners asking for valuations and daily new listings now up on last year

  • Number of sales agreed recovers from a 94% drop to latest daily rate of just 3% down on a year ago:
  • 40,000 new sales agreed since market re-opened on 13th May, releasing flood of pent-up demand
  • Unique price analysis of new sales agreed indicates upwards price pressure with buyers agreeing to pay 97.7% of the asking price on average, an improvement from 96.6% for sales completed in February
  • Number of people phoning and emailing estate agents hits new daily record, 40% above the level seen in early March

  • Delayed spring market leads to traffic boom with Rightmove recording its 10 busiest ever days in May and June, with home-movers spending over 955,000 hours collectively on 6th June, as England gets moving

The price of property coming to market in England is up by an average of 1.9% (+£6,266) to £337,884 this month compared to March, before the housing market was put on hold.

Now that the market has been open since 13th May there is sufficient new seller asking price data for England, though not yet for Scotland or Wales.

The price of property coming to market is an accurate early indicator of pent-up demand, and this is following through to a rebound in the number of sales agreed in England.

New supply is also starting to recover, though there are over 175,000 missing sellers that would have come to market between 24th March and 12th May, when compared to the same period in 2019. Whilst it’s still early days, Rightmove’s statistics covering 95% of the market indicate far more resilience than had been expected, with a strong initial bounce-back in all metrics.

The release of pent-up spring demand, fuelled by many people unhappy with their existing home and looking for more space and a bigger garden, has led to 10 of the busiest traffic days on Rightmove being recorded in May and June. The busiest day for time spent on the site was Saturday 6th June, with people collectively spending over 955,000 hours. Browsing has turned into action with the number of home movers emailing and calling agents via Rightmove in England hitting a record on 8th June, up 40% on the level recorded in early March. This activity takes time to turn into actual sales being agreed, especially since the surprise reopening of the market with only a few hours notice meant many estate agents were not ready for the sudden rush of buyers. Estate agents have agreed 40,000 new sales since the market reopened in England, recovering from being 94% down when the market was closed, to being 36% down comparing 13th May – 4th June with the same period last year. A daily look on Friday 5th June sees sales agreed now down just 3% on the same day last year.

Unique analysis by Rightmove of the prices of over 7,000 newly agreed sales, provided to us by some of the country’s largest property groups, indicates that buyers are agreeing to pay closer to the asking price than they were at the beginning of the year. It shows that, on average, between 13th May and 4th June, buyers were having offers accepted at 97.7% of the last advertised asking price on Rightmove. Although these sales have not yet completed, they are the most up-to-date view of sales agreed prices until completion data is available in a few months’ time. Analysis of completion data from Land Registry for February shows an average of 96.6% achieved of the last advertised price on Rightmove. This indicates that sales agreed after the market reopened have not only shown price stability but a likelihood of modest upwards price pressure. It’s important for buyers and sellers to note that the 97.7% figure is an average, with some properties selling for over asking price and others under depending on local market conditions. There are also regional variations, with the closest to asking price being achieved in the West Midlands at 98.1%, and the lowest in the North East, at 96.8%.

Agents’ views

Andy Shepherd, CEO of Dexters in London, comments: “We’re tremendously busy across all of our 70 London offices. Transactions numbers are increasing daily, over the past two weeks we’ve agreed sales on over 250 properties and arranged lettings on over 600, so 85 a day or 10 an hour in the working week. Immediately before lockdown we’d seen the best market for five years. However comparing last week with the first week of March we are 60% up on transactions. A recurring theme from both buyers and tenants is the need for more interior space for home working; outside space, whether a balcony, roof terrace or garden and a more convenient location, whether for work, leisure or family reasons.”

David Plumtree, Group Chief Executive for Estate Agency at Connells Group, says: “We’ve experienced brisk levels of activity since the reopening of our branches in England late last month. So far in June we’re seeing more buyers register with us than during the same period last year – leading to increased levels of new instructions and sales agreed so far this month. Notably there is strong demand from first time buyers despite a shortage of higher loan to value mortgage products. Clearly there is an element of pent-up demand created by lockdown, but it would seem that the underlying sentiment within the housing market remains positive.”

Oliver Blake, Managing Director of Your Move and Reeds Rains Estate Agents commented: “Where we live is one of the most important factors in life and the COVID-19 lockdown has forced everyone to assess their choices, and given many the time to consider alternatives. As soon as the restrictions on viewing property were lifted in the middle of May we received many more enquiries about properties for sale by our national network of branches than we expected. Having introduced virtual viewings and stringent ‘safe agent’ viewing guidelines, we are prepared for what is proving to be a very busy time.”

Matt Nicol, Managing Director of Nicol & Co in Worcester, said: “Echoing others in the industry, there has been a pent-up demand for the short supply of stock which has led to some good deals tying up. The challenge has been to service everyone and manage their expectations. Covid-19 is still a very real threat, and the safety of our staff and clients has had to remain a priority. We’ve taken to livestreaming all instructions to be our first step in the journey and with great success. We now carry out less physical viewings with very eager clients that then make quick decisions to offer. We’ve heard that lenders pulling some of the 90% LTV rates is because they simply cannot deal the volume of applications without service levels dropping, so buyers and sellers need to hear that from agents to maintain confidence in this market.”


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James Allen is the founding director and owner of Allen Residential. James started in estate agency back in 1997 and after working for a couple of strong independent estate agencies he established Allen Residential in 2005 Keen to invest back into his team, James is dedicated to ensuring that each team member at Allen Residential is a key part of the business, emphasizing the importance of their contributions. His leadership style highlights the significance of a cohesive and dedicated team, fostering a supportive and growth-oriented environment. The business has flourished in recent years, thanks to the staff's commitment to excellence and the implementation of effective systems. James' appreciation for his team’s hard work and dedication is evident, making Allen Residential a thriving and dynamic company.

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