Record rent rises revealed by latest official PRS data

UK rents increased by 6.2% in the year to December 2023, unchanged from the previous month’s figures but still the joint highest annual percentage change since 2016.

Record rent rises revealed by latest official PRS data
The ONS Index of Private Housing Rental Prices shows a rise of 6.1% in England, 7.1% in Wales and 6.3% in Scotland – up from 6.2% and the highest annual rate in the country since 2012. London saw the highest annual percentage change at 6.8%, down slightly from the record-high increase of 6.9% in the 12 months to November, while the North East experienced the lowest rise at 4.6%.

Newly let


The ONS explains that its figures are lower than Zoopla’s and Rightmove’s because it bases estimates on a mixture of newly let properties and existing lets rather than just new lets. Figures from CityLets, for example, cite year-on-year growth for average rents in Scotland (new tenancies) at 12.9% - a double digit rise for the fifth time in a row since the introduction of the Cost of Living Act.

Jeremy Leaf, north London estate agent and a former RICS residential chairman, says shortage of stock, partly caused by landlords leaving the sector in response to worries over the tax and regulatory regime, partnered with seemingly unstoppable demand are to blame for the overall rise across the UK.

Ambitious rents


However, he adds: “In the early weeks of 2024, we have noticed an increase in supply which has helped to keep a lid on some of the more ambitious rents and the gap with demand is narrowing.”

London agent Chestertons reports that there are now more rental properties for tenants to choose from than any other time since Covid. It is marketing about 45% more properties to rent compared with last year, partly due to many three-year tenancies agreed by tenants at lower-than-average rates during the pandemic coming to an end. In December, it saw 46% more of its landlords agreeing to a rent reduction compared with the year before.

Rightmove’s rental tracker found rents hit a record high for a 15th consecutive quarter in the summer of 2023.

Average advertised rents outside London are now 10% higher than a year ago at 1,278 a month, according to the property site. In the English capital, rents are 12% higher at 2,627 a month.

Zoopla found rents for new lets have risen almost 10% in the last year with an 11% rise in demand the main driver in the market.

Overall, the property portal found rents for new lets have increased by a third in the last three years, meaning tenants are spending an extra £3,360 a year on average.

As an agent it is hard to keep pace with these continuous leaps in rental values and often we find we are out of touch with where the market has moved.

The primary issue is a shortage of housing stock to meet the continued demand and the extended raft of legislation being placed onto landlords shoulders, meaning a lot of them are looking to leave the rental market.

These two factors primarily push up prices, meaning that no one really benefits, the government need to make changes to assist landlords and tenants alike. Big mistakes were made a few years ago with the abolition of the tenant fee ban and the governments continued tinkering with an industry they no little about

Get in touch with us

First Name*
Last Name*
Your Email Address*
Mobile Phone*
Are you looking to*
Please enter message here*
Please confirm that it is okay for us to contact you about this information as well as products and services. (You will always be given the right to unsubscribe at any point in the future)*

Register for Property Alerts

Ever missed out on the perfect property just because you heard about it too late, or the Estate Agent never told you about it as it was slightly outside of your criteria? Never miss out again by using our “Heads Up Property Alerts”.

Meet Our Founding Director James

Meet Our Founding Director James

James Allen is the founding director and owner of Allen Residential. James started in estate agency back in 1997 and after working for a couple of strong independent estate agencies he established Allen Residential in 2005 Keen to invest back into his team, James is dedicated to ensuring that each team member at Allen Residential is a key part of the business, emphasizing the importance of their contributions. His leadership style highlights the significance of a cohesive and dedicated team, fostering a supportive and growth-oriented environment. The business has flourished in recent years, thanks to the staff's commitment to excellence and the implementation of effective systems. James' appreciation for his team’s hard work and dedication is evident, making Allen Residential a thriving and dynamic company.

Why choose Allen Residential?

Why choose Allen Residential?

With an owner who has 35 number of years experience in the industry and 20 years of company history, we bring knowledge, reliability, and expertise to every property transaction.

Our approach is casual and professional, aiming to form personal connections with the people we work with instead of treating them as a number.

About Us