Rural rents rocket as urban tenant escape to the country

Demand for rural properties from tenants fleeing cities has pushed up rents in country areas by a staggering 5.5% last month, latest research from Hamptons International, while cities have seen a 5.3% drop.

Rural rents rocket as urban tenant escape to the country
Demand for rural properties from tenants fleeing cities has pushed up rents in country areas by a staggering 5.5% last month, latest research from Hamptons International, while cities have seen a 5.3% drop.

The firm says a seismic shift in renters priorities has led to a significant escape to the country, prompting a 29% increase in properties available to rent in cities and a 48% reduction in available homes in rural areas.

As millions of city dwellers realise they are likely to be working from home for months to come, many are now looking for more bucolic and larger homes to rent, says Hamptons International.

This includes estate agents including Carter Jonas, which last week reported that the pandemic had persuaded its senior management to be more relaxed about flexible working for staff.

The trend is particularly severe in London where rents have fallen for the eight month in a row, and that the rents increasing/decreasing gap between inner and out London is now at a record level (-14.3% vs +3.3%).

Hamptons International says that the race to country means overall rents increased across Britain for the first time since the pandemic struck, rising by 1.4% during October to £1,041 per tenancy.


“The flexibility of the rental market has meant that while some renters have decided to make a permanent move out of cities in search of more space, others have moved out temporarily,” says Aneisha Beveridge, its Head of Research.

“The opportunity to work from home means tenants can save while paying less rent in more rural areas. As a result, the gap between rents in cities and the countryside is closing.”

The research mirrors similar research by Knight Frank in July, which said demand for rural homes was rocketing in the sales market.

Get in touch with us

First Name*
Last Name*
Your Email Address*
Mobile Phone*
Are you looking to*
Please enter message here*
Please confirm that it is okay for us to contact you about this information as well as products and services. (You will always be given the right to unsubscribe at any point in the future)*

Register for Property Alerts

Ever missed out on the perfect property just because you heard about it too late, or the Estate Agent never told you about it as it was slightly outside of your criteria? Never miss out again by using our “Heads Up Property Alerts”.

Meet Our Founding Director James

Meet Our Founding Director James

James Allen is the founding director and owner of Allen Residential. James started in estate agency back in 1997 and after working for a couple of strong independent estate agencies he established Allen Residential in 2005 Keen to invest back into his team, James is dedicated to ensuring that each team member at Allen Residential is a key part of the business, emphasizing the importance of their contributions. His leadership style highlights the significance of a cohesive and dedicated team, fostering a supportive and growth-oriented environment. The business has flourished in recent years, thanks to the staff's commitment to excellence and the implementation of effective systems. James' appreciation for his team’s hard work and dedication is evident, making Allen Residential a thriving and dynamic company.

Why choose Allen Residential?

Why choose Allen Residential?

With an owner who has 35 number of years experience in the industry and 20 years of company history, we bring knowledge, reliability, and expertise to every property transaction.

Our approach is casual and professional, aiming to form personal connections with the people we work with instead of treating them as a number.

About Us